Retail Marketing Cheat Sheet: Spike Sales With High-Conversion Retail Displays

Updated: Feb 21, 2019

Most retail store displays are visually organized to highlight the items for sale. The eye-catching displays aren't drawing you in by chance- marketing has several practices to make sure they stay visible.

Your retail display should be your most productive sales tool. It should be eye-catching and informative enough to sell customers on its own. Balancing display success with return on investment can be a tricky balancing act.

Colors, lights, and content placement all matter, but vendor consultation is an often overlooked part of display construction. Your vendors should be expert enough in the field to make sure your display meets retail standards.

Having trouble planning your next retail display? These five tips will give you a creative jump start:

1. Accessibility has become the focus of the shopper's journey. Make sure your product is easy to find and that information is visible. Use optical techniques, such as keeping items near eye-level and using contrasting colors side-by-side. Remember that a unique display encourages social sharing.

2. Your product isn't usually discovered through retail That process mostly happens online- it's seen through social media, online reviews, or other trending content. Keep the experience of your customers in sync, physically and digital. When customers can read twenty reviews and have the product there to touch and look at, you will have a competitive advantage at retail.

3. Voice-driven technology is quickly being incorporated into most aspects of daily life. Keep both voice and sound in mind when designing your retail display.

4. Keep loyal customers happy. Customers sometimes visit retail stores to avoid online shipping delays. Make sure they don't leave disappointed by matching up your online and retail stock to meet demand.

5. Working with a company that actually owns their processing and materials helps you circumvent most of the hassle associated with planning a display. A company that knows the process won't be reliant on third parties to display your product.

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