Puma acquired Cobra Golf from Acushnet and set out to relaunch and leverage the brand to further entrench Puma into the golf industry.

GOAL:

ANALYZE, RE-ENGINEER, REDUCE COST, AND SIMPLIFY ASSEMBLY.

TIMELINE:

6 MONTHS

ASSETS:

NOT APPLICABLE

"PUMAFY"

Cobra Brand

COMPLETE REFRESH

to work with ALL Puma and Cobra Products

UNIVERSAL & MODULAR

to work with ALL products in ALL retail environments WORLDWIDE

GLOBAL LAUNCH

required extraordinary project management and coordination

AGGRESSIVE

TIMELINE

of only 6 Months

RETAIL

RESEARCH

WITH 38+ YEARS OF EXPERIENCE

in the Golf industry as the base, we spent 1 month

rescanning the entire retail golf landscape.

 

RESEARCH

3.5 MONTHS

WELL OVER SIX-FIGURES INVESTED

to create and tailor ideal suggestions for

a FULL DISPLAY SYSTEM/PROGRAM.

PRODUCT

ANALYSIS

SAMPLES OF EVERY PRODUCT

from Cobra / Puma was review and analyzed

to custom tailor the system to all products.

DETERMINE IDEAL

FOOTPRINTS

OF ALL COMPONENTS

and focus on a scalable modular design with a new refreshed look

using Puma as the model reference geared towards the target market.

RESEARCH

SOLUTIONS

MODULARITY TO ALL PRODUCTS & RETAIL ENVIRONMENTS

Retail preference for assembly & construction,

making sure that all components work with all products and fit into all retailers world-wide.

MODULARITY

BUILT-INTO ALL COMPONENTS

ADAPTABILITY INTO WORLD-WIDE ENVIRONMENTS

Scalability and versatility remained

a key factor to success and retailer acceptance.

 
 

MODULAR

COMPONENTS

2013 COBRA RETAIL SYSTEM

Display ALL products in ANY retail environment,

adaptable to all retail situations WORLD-WIDE.

PROMOTIONAL

COMPONENTS

 

SLATWALL

STORE-IN-STORE SYSTEM

GLOBALLY MODULAR

System works with all variations of retail, on/off pro shops, golf courses, ranges, etc.

LONGEVITY

After 5 years in the fast paced market that is golf, the system continues at industry-leading performance

MAXIMUM ROI

Widely considered a tremendous

a success story

BELOW BUDGET

The project came in substantially below budget which translated into more real estate @ retail

 

COMPETITORS have since implemented similar programs.

IT IS RARE FOR A DESIGN to remain relevant for so long in the golf industry, especially for a company such as Puma