Puma acquired Cobra Golf from Acushnet and set out to relaunch and leverage the brand to further entrench Puma into the golf industry.
ANALYZE, RE-ENGINEER, REDUCE COST, AND SIMPLIFY ASSEMBLY.
to work with ALL Puma and Cobra Products
UNIVERSAL & MODULAR
to work with ALL products in ALL retail environments WORLDWIDE
required extraordinary project management and coordination
of only 6 Months
WITH 38+ YEARS OF EXPERIENCE
in the Golf industry as the base, we spent 1 month
rescanning the entire retail golf landscape.
WELL OVER SIX-FIGURES INVESTED
to create and tailor ideal suggestions for
a FULL DISPLAY SYSTEM/PROGRAM.
SAMPLES OF EVERY PRODUCT
from Cobra / Puma was review and analyzed
to custom tailor the system to all products.
OF ALL COMPONENTS
and focus on a scalable modular design with a new refreshed look
using Puma as the model reference geared towards the target market.
MODULARITY TO ALL PRODUCTS & RETAIL ENVIRONMENTS
Retail preference for assembly & construction,
making sure that all components work with all products and fit into all retailers world-wide.
BUILT-INTO ALL COMPONENTS
ADAPTABILITY INTO WORLD-WIDE ENVIRONMENTS
Scalability and versatility remained
a key factor to success and retailer acceptance.
2013 COBRA RETAIL SYSTEM
Display ALL products in ANY retail environment,
adaptable to all retail situations WORLD-WIDE.
System works with all variations of retail, on/off pro shops, golf courses, ranges, etc.
After 5 years in the fast paced market that is golf, the system continues at industry-leading performance
Widely considered a tremendous
a success story
The project came in substantially below budget which translated into more real estate @ retail
COMPETITORS have since implemented similar programs.
IT IS RARE FOR A DESIGN to remain relevant for so long in the golf industry, especially for a company such as Puma