AT THE TIME, A SUBSIDIARY OF ACUSHNET GOLF WHICH OWNS TITLEIST, FOOTJOY, SCOTTY CAMERON, KNIGHT, AND OTHER GOLF PRODUCT BRANDS.
TIMELINE:
​
5.5 MONTHS
GOAL:
ANALYZE, RE-ENGINEER, REDUCE COST, AND SIMPLIFY ASSEMBLY.
ASSETS:
​
NOT APPLICABLE
RE-ENGINEER
​
a previously produced display.
REDUCE COST
​
while improving aesthetics,
durability, and assembly time.
REDUCE DAMAGE
during transit.
REDUCE FREIGHT
cost to each retail location.
REDUCE
ASSEMBLY TIME
​
and manpower for installation
PACKAGING & ASSEMBLY
OPTIMIZATION
MATERIAL & PROCESS
OPTIMIZATION
ASSEMBLY
TIME ANALYSIS
2.5 HRS
2-MAN Installation
PACKAGING
cost & freight Analysis
2 LTL Cartons
Heavy-duty Packaging required
CONSTRUCTION
ANALYSIS
​
​
Display weight, due mainly from metal construction limited knock-down potential.
MATERIAL
RESEARCH
Injection molding and vacuumforming parts were deemed ideal to hit target aesthetics, unit cost reduction, ease of assembly, and reduced freight cost/time.
NON-OPTIMAL
COMPONENTS ​
SHEET METAL USED THROUGHOUT
​
​
in lieu of utilizing other ideal materials for optimal aesthetics, weight, assembly, and cost.
Vacuumformed
Sheet
Metal
MDF
UPS
Capable -165" rule
​
​
52%
Unit Cost Reduction
ZERO
Reported damage
65%
Freight Cost Reduction
30 mins.
One-man Assembly
The number of retail displays has a tremendous impact @ Retail, especially in the Golf industry
52% price reduction + 65% freight cost reduction meant a substantial increase in retail display units = Higher Sales