AT THE TIME, A SUBSIDIARY OF ACUSHNET GOLF WHICH OWNS TITLEIST, FOOTJOY, SCOTTY CAMERON, KNIGHT, AND OTHER GOLF PRODUCT BRANDS.

TIMELINE:

5.5 MONTHS

GOAL:

ANALYZE, RE-ENGINEER, REDUCE COST, AND SIMPLIFY ASSEMBLY.

ASSETS:

NOT APPLICABLE

RE-ENGINEER

a previously produced display.

REDUCE COST

while improving aesthetics,

durability, and assembly time.

REDUCE DAMAGE

 

during transit.

REDUCE FREIGHT

 

cost to each retail location.

REDUCE

ASSEMBLY TIME

and manpower for installation

 

PACKAGING & ASSEMBLY

OPTIMIZATION

MATERIAL & PROCESS

OPTIMIZATION

ASSEMBLY

TIME ANALYSIS

 

2.5 HRS

2-MAN Installation

PACKAGING

cost & freight Analysis

2 LTL Cartons

Heavy-duty Packaging required

 
 
 

CONSTRUCTION

ANALYSIS

Display weight, due mainly from metal construction limited knock-down potential.

MATERIAL

RESEARCH

 

 

Injection molding and vacuumforming parts were deemed ideal to hit target aesthetics, unit cost reduction, ease of assembly, and reduced freight cost/time.

NON-OPTIMAL

COMPONENTS

SHEET METAL USED THROUGHOUT

in lieu of utilizing other ideal materials for optimal aesthetics, weight, assembly, and cost.

Vacuumformed

 

Sheet

Metal

MDF

UPS

Capable -165" rule

52%

Unit Cost Reduction

ZERO

Reported damage

65%

Freight Cost Reduction

30 mins.

One-man Assembly

The number of retail displays has a tremendous impact @ Retail, especially in the Golf industry

52% price reduction + 65% freight cost reduction meant a substantial increase in retail display units = Higher Sales