AT THE TIME, A SUBSIDIARY OF ACUSHNET GOLF WHICH OWNS TITLEIST, FOOTJOY, SCOTTY CAMERON, KNIGHT, AND OTHER GOLF PRODUCT BRANDS.
ANALYZE, RE-ENGINEER, REDUCE COST, AND SIMPLIFY ASSEMBLY.
a previously produced display.
while improving aesthetics,
durability, and assembly time.
cost to each retail location.
and manpower for installation
PACKAGING & ASSEMBLY
MATERIAL & PROCESS
cost & freight Analysis
2 LTL Cartons
Heavy-duty Packaging required
Display weight, due mainly from metal construction limited knock-down potential.
Injection molding and vacuumforming parts were deemed ideal to hit target aesthetics, unit cost reduction, ease of assembly, and reduced freight cost/time.
SHEET METAL USED THROUGHOUT
in lieu of utilizing other ideal materials for optimal aesthetics, weight, assembly, and cost.
Capable -165" rule
Unit Cost Reduction
Freight Cost Reduction
The number of retail displays has a tremendous impact @ Retail, especially in the Golf industry
52% price reduction + 65% freight cost reduction meant a substantial increase in retail display units = Higher Sales