AT THE TIME, A SUBSIDIARY OF ACUSHNET GOLF WHICH OWNS TITLEIST, FOOTJOY, SCOTTY CAMERON, KNIGHT, AND OTHER GOLF PRODUCT BRANDS.
TIMELINE:
5.5 MONTHS
GOAL:
ANALYZE, RE-ENGINEER, REDUCE COST, AND SIMPLIFY ASSEMBLY.
ASSETS:
NOT APPLICABLE
RE-ENGINEER
a previously produced display.
REDUCE COST
while improving aesthetics,
durability, and assembly time.
REDUCE DAMAGE
during transit.
REDUCE FREIGHT
cost to each retail location.
REDUCE
ASSEMBLY TIME
and manpower for installation
PACKAGING & ASSEMBLY
OPTIMIZATION
MATERIAL & PROCESS
OPTIMIZATION
ASSEMBLY
TIME ANALYSIS
2.5 HRS
2-MAN Installation
PACKAGING
cost & freight Analysis
2 LTL Cartons
Heavy-duty Packaging required
CONSTRUCTION
ANALYSIS
Display weight, due mainly from metal construction limited knock-down potential.
MATERIAL
RESEARCH
Injection molding and vacuumforming parts were deemed ideal to hit target aesthetics, unit cost reduction, ease of assembly, and reduced freight cost/time.
NON-OPTIMAL
COMPONENTS
SHEET METAL USED THROUGHOUT
in lieu of utilizing other ideal materials for optimal aesthetics, weight, assembly, and cost.
Vacuumformed
Sheet
Metal
MDF
UPS
Capable -165" rule
52%
Unit Cost Reduction
ZERO
Reported damage
65%
Freight Cost Reduction
30 mins.
One-man Assembly
The number of retail displays has a tremendous impact @ Retail, especially in the Golf industry
52% price reduction + 65% freight cost reduction meant a substantial increase in retail display units = Higher Sales