INCREASE SALES BY 50% ($80MM to $120MM)
IN GAMING HEADSETS WITH SALES OF OVER $80 MILLION
or tools to boost sales
NO NEW SKU'S
or product features
of only 5.5 Months
& upkeep of all installs
OF U.S. HOUSEHOLDS
PLAY VIDEO GAMES
AGE OF THE MOST FREQUENT GAME PURCHASER.
54% Video Games
Less than 5%
OF SURVEYED RETAIL PURCHASERS WERE IMPULSE BUYERS
54% of gamers feel that video games provide more
VALUE FOR THEIR MONEY.
ANNUAL U.S. VIDEO GAME SALES
The total consumer spending in the video game industry from 2017 to 2018 was $30.4 Billion.
PHYSICAL vs. DIGITAL SALES
Digital format sales include subscriptions, digital full games, digital add-on content, mobile apps, and social network games.
MALE 63% FEMALE 37%
OF BUYERS @ RETAIL
were INFORMED BUYERS who have already done their homework online.
of OLD DISPLAYS
with the Video Ad-player not working and/or unplugged.
OF BUYERS SURVEYED
were IMPULSE, NON-TECH-SAVVY BUYERS with little to no knowledge of the product category
RESEARCH BEST OPTIONS TO INCREASE IMPULSE PURCHASES
i.e. by NON-TECH SAVVY CUSTOMERS
ATTRACTIVE TO BUYERS
lifted from popular game titles, enticing potential buyers to the kiosk.
ATTRACT & QUICKLY
DEPLOY BEST "SALESPERSON"
in the ways of an Android Tablet
DEMO SPATIAL AUDIO
& other key features
Quickly provide "WOW" factor
running in the background
INCREASE in SALES
higher than the target 50%
5.5 Months from ideation, prototype, production, distribution, and Installation.
INCREASE in SALES
from IMPULSE, non-tech savvy buyers
All 1,000 Installations were supervised individually
Each Kiosk maintained in Real-Time
Substantial savings on updates, upkeep, and maintenance
Remote and centralized updates of content
Analytics used to finetune content
Served as a training tool for "Blue-shirts" on the floor
From IDEATION to DEPLOYMENT:
Overseas freight ~ 1 month
Custom tooling ~ 2 months
Custom Android software
Injection Molded Pods
Custom Android Tablet
Engineered UPS capable packaging.