TIMELINE:
5.5 MONTHS
GOAL:
INCREASE SALES BY 50% ($80MM to $120MM)
ASSETS:
NOT APPLICABLE
#1
IN GAMING HEADSETS WITH SALES OF OVER $80 MILLION
WITH BESTBUY
NATIONAL LAUNCH
& Installation
NO PROMOTIONS
or tools to boost sales
NO NEW SKU'S
or product features
TIMELINE
of only 5.5 Months
MAINTENANCE
& upkeep of all installs
67%
OF U.S. HOUSEHOLDS
PLAY VIDEO GAMES
39YRS
AGE OF THE MOST FREQUENT GAME PURCHASER.
10% Movies
14% Music
22% DVDs
54% Video Games
Less than 5%
OF SURVEYED RETAIL PURCHASERS WERE IMPULSE BUYERS
54% of gamers feel that video games provide more
VALUE FOR THEIR MONEY.
ANNUAL U.S. VIDEO GAME SALES
The total consumer spending in the video game industry from 2017 to 2018 was $30.4 Billion.
PHYSICAL vs. DIGITAL SALES
Digital format sales include subscriptions, digital full games, digital add-on content, mobile apps, and social network games.
PURCHASER GENDER
MALE 63% FEMALE 37%
95%+
OF BUYERS @ RETAIL
were INFORMED BUYERS who have already done their homework online.
80%+
of OLD DISPLAYS
WERE NON-FUNCTIONAL
with the Video Ad-player not working and/or unplugged.
<6%
OF BUYERS SURVEYED
were IMPULSE, NON-TECH-SAVVY BUYERS with little to no knowledge of the product category
RESEARCH BEST OPTIONS TO INCREASE IMPULSE PURCHASES
i.e. by NON-TECH SAVVY CUSTOMERS
IDEAL DESIGN
ELEMENTS
ATTRACTIVE TO BUYERS
lifted from popular game titles, enticing potential buyers to the kiosk.
ATTRACT & QUICKLY
EDUCATE
IMPULSE BUYERS
DEPLOY BEST "SALESPERSON"
in the ways of an Android Tablet
DEMO SPATIAL AUDIO
& other key features
Quickly provide "WOW" factor
ANALYTICS
running in the background
87%
INCREASE in SALES
higher than the target 50%
ON-TIME EXECUTION
5.5 Months from ideation, prototype, production, distribution, and Installation.
~800%+
INCREASE in SALES
from IMPULSE, non-tech savvy buyers
-
All 1,000 Installations were supervised individually
-
Each Kiosk maintained in Real-Time
-
Substantial savings on updates, upkeep, and maintenance
-
Remote and centralized updates of content
-
Analytics used to finetune content
-
Maximized "uptime"
-
Served as a training tool for "Blue-shirts" on the floor
From IDEATION to DEPLOYMENT:
-
Overseas freight ~ 1 month
-
Custom tooling ~ 2 months
-
Custom lighting
-
Custom Android software
-
Custom PCB
-
Metal housing
-
Injection Molded Pods
-
Custom Android Tablet
-
Engineered UPS capable packaging.
