TIMELINE:

5.5 MONTHS

GOAL:

INCREASE SALES BY 50% ($80MM to $120MM)

ASSETS:

NOT APPLICABLE

#1

IN GAMING HEADSETS WITH SALES OF OVER $80 MILLION

WITH BESTBUY

NATIONAL LAUNCH

& Installation

NO PROMOTIONS

or tools to boost sales

NO NEW SKU'S

or product features

TIMELINE

of only 5.5 Months

MAINTENANCE

& upkeep of all installs

 

67%

OF U.S. HOUSEHOLDS

PLAY VIDEO GAMES

39YRS

AGE OF THE MOST FREQUENT GAME PURCHASER.

 
 
 

10% Movies

14% Music

22% DVDs

54% Video Games

Less than 5%

OF SURVEYED RETAIL PURCHASERS WERE IMPULSE BUYERS

54% of gamers feel that video games provide more

VALUE FOR THEIR MONEY.

ANNUAL U.S. VIDEO GAME SALES 

The total consumer spending in the video game industry from 2017 to 2018 was $30.4 Billion.

PHYSICAL vs. DIGITAL SALES 

Digital format sales include subscriptions, digital full games, digital add-on content, mobile apps, and social network games.

PURCHASER GENDER

MALE 63%      FEMALE 37%

95%+

OF BUYERS @ RETAIL

were INFORMED BUYERS who have already done their homework online.

80%+

of OLD DISPLAYS

WERE NON-FUNCTIONAL

with the Video Ad-player not working and/or unplugged.

<6%

OF BUYERS SURVEYED

were IMPULSE, NON-TECH-SAVVY BUYERS with little to no knowledge of the product category

RESEARCH BEST OPTIONS TO INCREASE IMPULSE PURCHASES

 i.e. by  NON-TECH SAVVY CUSTOMERS

IDEAL DESIGN

ELEMENTS

ATTRACTIVE TO BUYERS

lifted from popular game titles, enticing potential buyers to the kiosk.

ATTRACT & QUICKLY

EDUCATE

IMPULSE BUYERS

DEPLOY BEST "SALESPERSON"

in the ways of an Android Tablet

DEMO SPATIAL AUDIO

& other key features

Quickly provide "WOW" factor

ANALYTICS

running in the background

87%

INCREASE in SALES

higher than the target 50%

ON-TIME EXECUTION

5.5 Months from ideation, prototype, production, distribution, and Installation.

~800%+

INCREASE in SALES

from IMPULSE, non-tech savvy buyers

  • All 1,000 Installations were supervised individually

  • Each Kiosk maintained in Real-Time

  • Substantial savings on updates, upkeep, and maintenance

  • Remote and centralized updates of content

  • Analytics used to finetune content

  • Maximized "uptime"

  • Served as a training tool for "Blue-shirts" on the floor

From IDEATION to DEPLOYMENT:

  • Overseas freight ~ 1 month

  • Custom tooling ~ 2 months

  • Custom lighting

  • Custom Android software

  • Custom PCB

  • Metal housing

  • Injection Molded Pods

  • Custom Android Tablet

  • Engineered UPS capable packaging.